creative strategy 



I create impactful stories

through branding,


& messaging.


and host group experiences

based in creativity,


& wellness.


Photo: Dawn Heumann

Stories live and breathe in all of us. They trigger the ancient human muscle of the imagination, have the capacity to erode barriers and perceptions, and connect us to a shared humanity. I created Seny because I believe that what people do with stories is just as important as the stories themselves. I work across the outdoor, environmental, and wellness markets to bring powerful initiatives to life. 


Image by Karsten Winegeart

Join me for a creative retreat

2022 events coming soon!


What does Seny mean?


Seny is a form of ancestral Catalan wisdom or sensibleness. It involves well-pondered perception of situations, level-headedness, awareness, integrity, and right action. More specifically, a National Geographic anthropologist defined it as "a kind of refined good sense and self-realization." I dig that. My approach to life, business, and relationships encapsulates these values.